The best marketing teams focus heavily on metrics that directly tie to business outcomes. For example, they are 1.4 times more likely to use revenue as a key performance indicator (KPI) and 2.5 times more likely to track total sales. These insights help drive campaign success by helping marketers optimize targeting strategies and improve messaging.
To measure marketing effectiveness, it’s important to start with a clear set of objectives and then define the key metrics that will tell you whether or not your campaign is working. Defining core metrics ahead of time prevents you from getting distracted by metrics that don’t align with your goals. For example, if your goal is to increase traffic, the most relevant KPI would be cost per acquisition.
Once you’ve determined your objectives, it’s a good idea to map out your tactics on a timeline. This will help you stay on track and avoid overstretching your team. It’s also a great way to make sure that you don’t miss any opportunities to reach your target audience.
To ensure your campaign is successful, it’s important to keep an eye on your progress throughout the entire campaign window. Ideally, you should be checking in on your progress at least once every day to ensure that everything is going according to plan. This is particularly helpful when you’re using multiple channels like email, social media, and paid advertising to drive traffic to your website. When you know what’s working and what isn’t, you can make real-time adjustments to your strategy and maximize the impact of your campaign.